ANALISIS PENGARUH ATRIBUT PRODUK MINUTE MAID PULPY ORANGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA)

HELFANI, REZA and Diah, Yuliansyah M. and Nofiawaty, Nofiawaty (2011) ANALISIS PENGARUH ATRIBUT PRODUK MINUTE MAID PULPY ORANGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of product attributes Minute Maid Pulpy Orange against buying decision on Student Economics Faculty Of Sriwijaya University In Indralaya The result of this study indicate that overall product attributes (product quality, product features, product packaging, taste or smell) influence purchase decisions, with variable values of 18% product quality, product features variable of 19.6%, the variable product packaging by 33 , 1% and varabel flavor or aroma of 47.1%. Overall produk attribute affect consumer decision , but the variable flavor or smell of greatest influence consumers in their purchase decision. This shows the flavor or aroma of the product in accordance with the wishes of consumers, so the company should be able to maintain the quality of taste or smell of the product.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Product Attributes and Consumer Purchase Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9000-9495 Agricultural industries > HD9000.5.B313 Agricultural industries--Management. Food industry and trade--Management. Food--Marketing--Case studies. Corporations--Finance--Case studies. Industries--Environmental aspects--Case studies. Corporation law.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	17 Jan 2022 07:53
Last Modified:	17 Jan 2022 07:53
URI:	http://repository.unsri.ac.id/id/eprint/60215

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