PENGARUH PERSEPSI KONSUMEN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SECARA ONLINE (STUDI KASUS PADA MAHASISWA UNSRI INDRALAYA)

SINAGA, JACQUELINE OCTANITA and Natalisa, Diah and Daud, Islahuddin (2012) PENGARUH PERSEPSI KONSUMEN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SECARA ONLINE (STUDI KASUS PADA MAHASISWA UNSRI INDRALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Clothes Via Online. The purpose of this study is t o analyze the injluence of pro duet, price, advertising media, trust, and personality toward purchasing decision of clothes via Online. This sludy used quantitalive melhods which are data collect by questionnaire, and total respondent are 90 persons. Analysis tools used are partial tes/ using 'T t es t, simultaneous t es t using f t es t, and regression analysis.. The result of this study shows that faetor ofprice, advertising media, and trust has significant effect the satisfaetion of towards purchasing decisions of clothes via online. Where the faelor that has the mosi dominani effect i s price.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Purchasing dccision, produet, price, advertising media, trust, and personality
Subjects:	H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	17 Jan 2022 07:59
Last Modified:	17 Jan 2022 07:59
URI:	http://repository.unsri.ac.id/id/eprint/60399

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