STRATEGI KOMUNIKASI PEMASARAN PRODUK GADAI PEDULI PT. PEGADAIAN KANTOR WILAYAH III PALEMBANG DALAM MENINGKATKAN JUMLAH NASABAH

DARMAWAN, DINDA AMALLIYA and Lionardo, Andries and Bafadhal, Oemar Madri (2021) STRATEGI KOMUNIKASI PEMASARAN PRODUK GADAI PEDULI PT. PEGADAIAN KANTOR WILAYAH III PALEMBANG DALAM MENINGKATKAN JUMLAH NASABAH. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled “Marketing communication Strategy for Gadai Peduli Products PT. Pegadaian Regional Office III Palembang in Increasing the Number of Customers”. This product is a commitment of PT. Pegadaian in helping the government to serve the adequacy of life for the people of Indonesia in the midst of the current covid pandemic. Gadai peduli to help people who are economically affected by the covid-19 pandemic. The purpose of this study is to determine the marketing communication strategy carried out by PT. Pegadaian Regional Office III Palembang in increasing the number of customers. The theory used in this research is the theory of marketing mix according to Kotler and Keller which has four dimensions. These dimensions include: Product, Price, Place, and Promotion. The method in this study uses a qualitative analysis method, which is a form of research that includes the process of collecting and compiling data. The data collection process was carried out by means of structured interviews, observations, and documentation. The results of this study indicate that the four dimensions of the marketing mix theory according to Kotler and Keller are implemented well so as to increase the number of customers.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Pemasaran, Pegadaian Kantor Wilayah III Palembang, Gadai Peduli, Bauran Pemasaran
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory > HB221-236 Price H Social Sciences > HC Economic History and Conditions > HC10-1085 Economic history and conditions H Social Sciences > HG Finance > HG1651-1654 Discount H Social Sciences > HJ Public Finance > HJ9-9940 Public finance
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	DINDA AMALLIYA DARMAWAN
Date Deposited:	31 Jan 2022 05:00
Last Modified:	31 Jan 2022 05:00
URI:	http://repository.unsri.ac.id/id/eprint/63124

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