EFEKTIVITAS IKLAN RUANG GURU DALAM MENINGKATKAN MINAT SISWA KELAS XII SMA UNTUK MENGGUNAKAN APLIKASI BIMBINGAN BELAJAR ONLINE (STUDI PADA SISWA KELAS XII SMA PLUS NEGERI 17 PALEMBANG)

SHABIRIN, KHAIRUS and Nugraheni, Dyah Hapsari Eko and Murti, Krisna (2021) EFEKTIVITAS IKLAN RUANG GURU DALAM MENINGKATKAN MINAT SISWA KELAS XII SMA UNTUK MENGGUNAKAN APLIKASI BIMBINGAN BELAJAR ONLINE (STUDI PADA SISWA KELAS XII SMA PLUS NEGERI 17 PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Effectiveness of RuangGuru Advertising In Increasing The Interest of Students of Class XII High School To Use Online Tutoring Application (Study In Students Class XII of Public High School Plus 17 Palembang), this study was conducted to find out how effective the effectiveness of advertising. The study was conducted to measure how effective advertising is against interest using online tutoring apps. The method used in this study is a quantitative method. This study was conducted with a sample of 82 respondents, namely Students Class XII of Public High School Plus 17 Palembang. Data collection in this study uses questionnaires, observations, and documentation studies. Based on the results of the analysis of the research conducted, found results from the seven dimensions used in this study, namely, empathy, persuasion, impact, communication, attraction to objects of interest, feelings of pleasure, and tendency to use. From the results of the study obtained t count of 1133.4 > ttabel = 1.66412. This indicates that there is an influence between the effectiveness of advertising on student interests. The magnitude of the effect of variable x on variable y is 61.1.%. Keywords : Ad Effectiveness, Interests in Using, Online Course Application.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Efektivitas Iklan, Minat Menggunakan, Aplikasi Bimbel Daring.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Khairus Shabirin
Date Deposited: 14 Feb 2022 02:43
Last Modified: 14 Feb 2022 02:43
URI: http://repository.unsri.ac.id/id/eprint/65036

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