PERUBAHAN PERILAKU PELAKU BISNIS DI MASA PANDEMI COVID 19 (STUDI PADA PENJUAL PEMPEK DI KAMPUNG PEMPEK 26 ILIR KOTA PALEMBANG)

AKBAR, MUHAMMAD JULIAN and Nugraheni, Dyah Hapsari Eko and Yusnaini, Yusnaini (2021) PERUBAHAN PERILAKU PELAKU BISNIS DI MASA PANDEMI COVID 19 (STUDI PADA PENJUAL PEMPEK DI KAMPUNG PEMPEK 26 ILIR KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study discusses changes in the behavior of business people during the Covid 19 pandemic in Pempek 26 Ilir Village, Palembang City. This study uses a qualitative design and is a field research where researchers go directly to the research location to obtain data related to the research focus. Data collection was obtained through direct observation and in-depth interviews and documentation. The results of this study indicate that there is a process of changing the behavior of Pempek 26 Ilir business people in Palembang City, namely the existence of Large-Scale Social Restrictions (PSBB) and Social Distancing which has a huge impact on the Pempek business business in Pempek 26 Ilir Village, Palembang City. The Covid pandemic has resulted in a new normality that has changed the order of conventional pempek business behavior into an online business. This study also shows that there is a form of change in the behavior of Pempek business people in Pempek 26 Ilir Village, Palembang City, namely changing sales from conventional to online by posting pictures of Pempek and price lists on Instagram accounts and serving orders via WhatsApp messages. Pempek business people use virtual online in accepting payments either via bank transfer or the OVO application. Keywords: Social Change, Business Actor, Social Media

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perubahan Sosial, Pelaku Usaha, Media Sosial
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Users 18273 not found.
Date Deposited:	08 Mar 2022 07:39
Last Modified:	08 Mar 2022 07:39
URI:	http://repository.unsri.ac.id/id/eprint/65968

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