SISTEM PENDUKUNG KEPUTUSAN KELAYAKAN PENAYANGAN IKLAN DENGAN MENGGUNAKAN SIMPLE MULTI ATTRIBUTE RATING TECHNIQUE METHOD (SMART) PADA TELEVISI REPUBLIK INDONESIA (TVRI) SUMSEL

AGILIATETIYANI, AGILIATETIYANI and Ermatita, Ermatita (2018) SISTEM PENDUKUNG KEPUTUSAN KELAYAKAN PENAYANGAN IKLAN DENGAN MENGGUNAKAN SIMPLE MULTI ATTRIBUTE RATING TECHNIQUE METHOD (SMART) PADA TELEVISI REPUBLIK INDONESIA (TVRI) SUMSEL. Undergraduate thesis, Sriwijaya University.

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Abstract

TelevisiRepublik Indonesia (TVRI) SUMSEL is one of the first and oldest television stations in Indonesia aimed at the interests of the country. As a Public Broadcasting Institution which also serves advertisement as one of the medium of information delivery and cooperation form with partners, TVRI should be more selective in doing the ad serving process. In this research using simple multi attribute rating technique method (SMART) method as a tool to determine criteria along with weight and calculation of recommended advertisement recommendation on TVRI SUMSEL. This research was developed by FAST method (Framework for The Application of System Thinking). The end result of this research is the application of decision support system based on the feasibility of website-based ad serving.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Decision Support System (DSS), Television, Advertisement, Simple Multi Attribute Rating Technique Method (SMART), FAST (Framework for The Application of System Thinking), Website
Subjects: T Technology > T Technology (General) > T58.5-58.64 Information technology
Divisions: Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 09 Sep 2019 03:15
Last Modified: 09 Sep 2019 03:15
URI: http://repository.unsri.ac.id/id/eprint/6639

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