EFEKTIVITAS TRANSIT ADVERTISING SEBAGAI MEDIA IKLAN PADA PENGGUNA KRL DI STASIUN BEKASI

DINARA, ATIKA SIFANA and Nomaini, Faisal and Saraswaty, Erlisa (2022) EFEKTIVITAS TRANSIT ADVERTISING SEBAGAI MEDIA IKLAN PADA PENGGUNA KRL DI STASIUN BEKASI. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031281823078.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_70201_07031281823078_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (20MB) | Request a copy
Preview	Text RAMA_70201_07031281823078_0005118401_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB) | Preview
	Text RAMA_70201_07031281823078_0005118401_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (325kB) | Request a copy
	Text RAMA_70201_07031281823078_0005118401_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (270kB) | Request a copy
	Text RAMA_70201_07031281823078_0005118401_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (745kB) | Request a copy
	Text RAMA_70201_07031281823078_0005118401_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (476kB) | Request a copy
	Text RAMA_70201_07031281823078_0005118401_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (18kB) | Request a copy
	Text RAMA_70201_07031281823078_0005118401_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (21kB) | Request a copy
	Text RAMA_70201_07031281823078_0005118401_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Advertisement is a message that contains an idea or idea about a product, service, or information that wants to be displayed that is influencing and encouraging people to take an action according to what is said in the message. Placing an ad must think about the right media to advertise so that it is right on target. The use of outdoor media in public transportation is of added value in making advertising media because many people see it, even though the area is not as wide as television, radio, or social media. This study aims to determine the effectiveness of transit advertising on KRL users at Bekasi stations. This research uses quantitative and explanative descriptive analysis methods. The theory used is the theory of the effectiveness of outdoor media according to Kasali. The data sources of this research are primary data and secondary data. The sample of this study amounted to 68, namely 34 commuting users and 34 non-commuting. Based on the research results that have been analyzed according to the theory of outdoor media effectiveness, it can be concluded that KRL is effective as an advertising medium with a total score of 5323 from a maximum score of 6800 with a percentage of 78%. The results of the explanatory analysis based on the Mann-Whitney T test obtained the asymptotic significance value of 0.370, which means the value is greater than 0.05. So it can be concluded that H0 is accepted, so there is no difference in the effectiveness of transit advertising between commuters and non-commuting KRL at Bekasi stations.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas, Media Iklan, Transit, Iklan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications H Social Sciences > HE Transportation and Communications > HE305-311 Urban transportation H Social Sciences > HF Commerce > HF5801-6182 Advertising H Social Sciences > HT Communities. Classes. Races > HT330-334 Metropolitan areas
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Atika Sifana Dinara
Date Deposited:	28 Mar 2022 01:31
Last Modified:	28 Mar 2022 01:31
URI:	http://repository.unsri.ac.id/id/eprint/67001

Actions (login required)

View Item