GAYA HIDUP PERKOTAAN DI PALEMBANG (STUDI KEBIASAAN MASYARAKAT MANIKMATI MAKANAN CEPAT SAJI DI RESTORAN MCDONALD'S RYACUDU KOTA PALEMBANG)

JULIANA, DEBBY and Hendarso, Yoyok and Suleman, Zulfikri (2022) GAYA HIDUP PERKOTAAN DI PALEMBANG (STUDI KEBIASAAN MASYARAKAT MANIKMATI MAKANAN CEPAT SAJI DI RESTORAN MCDONALD'S RYACUDU KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Modernization that occurred in Indonesia made changes to the lifestyle in the community, especially in urban communities. Like the lifestyle of the people of Palembang city in enjoying fast food. Fast food restaurants that have the main goal of meeting the needs of the human stomach are also a reason to fulfill the lifestyle of some people in the city of Palembang. This is a challenge for fast food restaurants to increase the comfort and attractiveness of each place, not least for McDonald's Ryacudu Palembang City. This study aims to describe the lifestyle of urban communities in Palembang in enjoying fast food at McDonald's Ryacudu Palembang City. This study uses the theory of The Leisure Class from Thorstein Veblen. The method used in this research is descriptive qualitative by selecting informants purposively. The informants in this study amounted to 6 (six) people who are people who often enjoy fast food at McDonald's Ryacudu Palembang City. The results of this study indicate that the reason for some people who enjoy fast food at McDonald's Ryacudu restaurants in Palembang City is not just to fill their hungry stomachs, but this place is used as an excuse to spend time relaxing with activities that can also be said to be a waste to create sense of prestige. Keywords: Lifestyle, Globalization, Fast Food Restaurant, McDonald's

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gaya Hidup, Globalisasi, Restoran Cepat Saji, McDonald’s.
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Debby Juliana
Date Deposited:	13 May 2022 03:43
Last Modified:	13 May 2022 03:43
URI:	http://repository.unsri.ac.id/id/eprint/69997

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