PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGGUNA APLIKASI JENIUS INTERNET BANKING DI KOTA PALEMBANG

AHYATUNNUFUS, ANANDA PUTERI and Nofiawaty, Nofiawaty and Yunita, Dessy (2022) PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGGUNA APLIKASI JENIUS INTERNET BANKING DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the effect of experiential marketing on the satisfaction of users of the Jenius Internet Banking application in the city of Palembang. This study uses a quantitative approach with data collection methods through questionnaires. The population in this study is the Jenius application users in the city of Palembang whose number is unknown, so the researcher will use a certain calculation formula. The sampling method used non-probability sampling with a sample size of 100 respondents. This study uses quantitative analysis techniques, hypothesis testing, multiple linear regression analysis, and the coefficient of determination. The results showed that the group variables Sense (X1), Feel (X2), Think (X3), Act (X4), and Relate (X5) had a significant effect on the purchasing decision variable (Y). Keywords : Sense, Feel, Think, Act, Relate, Purchase decision

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Sense, Feel, Think, Act, Relate, Purchase decision
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Ananda Puteri Ahyatunnufus
Date Deposited:	17 May 2022 03:10
Last Modified:	17 May 2022 03:10
URI:	http://repository.unsri.ac.id/id/eprint/70101

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