KOMUNIKASI PEMASARAN PARIWISATA KOTA PALEMBANG (STUDI TERHADAP DINAS PARIWISATA KOTA PALEMBANG TAHUN 2018)

SITORUS, VANDRI UBAT HALOMOAN and Alfatih, Andy and Meilinda, Nurly (2019) KOMUNIKASI PEMASARAN PARIWISATA KOTA PALEMBANG (STUDI TERHADAP DINAS PARIWISATA KOTA PALEMBANG TAHUN 2018). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the marketing communication used by Palembang Tourism Office in Tourism promotion of Palembang City. Data and information in this research were obtained by in-depth interview method, non participative observation, document study and analyzed descriptively. From the result of the research, it was found that the marketing communication of Palembang Tourism Office in tourism promotion of Palembang city.Advertising, the media used in delivering advertising are electronic media, print media, and new Media. Message content is determined by a dedicated team of marketing. Advertising costs used according to the plan of activity. Direct marketing is done by direct Promotion in the form of exhibitions. Interactive marketing is not just social media but also websites, and applications Palembang tourism guide. Sales promotions are provided with a free trial. Palembang Tourism Office does not have PR division, and the type of salesperson is the travel agent. In conducting marketing communications, the tourism office of Palembang has done so effectively in the period of 2018

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	komunikasi pemasaran, pariwisata
Subjects:	H Social Sciences > HF Commerce > HF5717-5734.7 Business communication Including business report writing, business correspondence
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 1801 not found.
Date Deposited:	11 Sep 2019 03:59
Last Modified:	11 Sep 2019 03:59
URI:	http://repository.unsri.ac.id/id/eprint/7030

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