PERENCANAAN METODE FRAMEWORK OF DYNAMIC CRM BERBASIS WEBSITE PADA PO SEJAHTERA UNTUK MENINGKATKAN LOYALITAS PELANGGAN

MELENIO, FERIZCO AGNI and Kurnia, Rizka Dhini (2022) PERENCANAAN METODE FRAMEWORK OF DYNAMIC CRM BERBASIS WEBSITE PADA PO SEJAHTERA UNTUK MENINGKATKAN LOYALITAS PELANGGAN. Undergraduate thesis, Sriwijaya University.

	Text RAMA_57201_09031281823138.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_57201_09031281823138_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
Preview	Text RAMA_57201_09031281823138_0019058603_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (392kB) | Preview
	Text RAMA_57201_09031281823138_0019058603_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (152kB) | Request a copy
	Text RAMA_57201_09031281823138_0019058603_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_57201_09031281823138_0019058603_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_57201_09031281823138_0019058603_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8kB) | Request a copy
	Text RAMA_57201_09031281823138_0019058603_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (71kB) | Request a copy
	Text RAMA_57201_09031281823138_0019058603_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (507kB) | Request a copy

Abstract

PO Sejahtera is a company engaged in travel and delivery services. Transactions carried out at the company are still running manually, causing several problems in managing customer data, transaction data and maintaining good relations with customers. Therefore, the author offers a Customer Relationship Management (CRM) strategy with the framework of dynamic method as an effort to provide solutions to problems that occur in the PO Sejahtera company. This strategy is implemented in the form of a website application that is built using the waterfall system development method. This research resulted in a website that can digitize transactions at PO Sejahtera companies. Through the website, customers can easily transact and obtain information and provide information to the company. Companies can also easily manage customer data and company transaction data. This is expected to increase customer loyalty and the relationship between customers and PO Sejahtera companies.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Customer Relationship Management, Loyalitas Pelanggan
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Ferizco Agni Melenio
Date Deposited:	30 May 2022 02:05
Last Modified:	30 May 2022 02:05
URI:	http://repository.unsri.ac.id/id/eprint/70697

Actions (login required)

View Item