KUALITAS INFORMASI PADA MEDIA SOSIAL INSTAGRAM @PALEMBANGKEC_PLAJU MENGENAI PROGRAM “INOVASI TEGUR SAPA”

IVANCA, SAKYLA DEA and Nomaini, Faisal and Pratiwi, Miftha (2022) KUALITAS INFORMASI PADA MEDIA SOSIAL INSTAGRAM @PALEMBANGKEC_PLAJU MENGENAI PROGRAM “INOVASI TEGUR SAPA”. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini berjudul “Kualitas Informasi pada Media Sosial Instagram @palembangkec_plaju Mengenai Program “Inovasi Tegur Sapa”. Penelitian ini bertujuan untuk mengetahui kualitas informasi pada media sosial Instagram @palembangkec_plaju mengenai Program “Inovasi Tegur Sapa”. Teori yang digunakan pada penelitian ini adalah teori kualitas informasi yang dikemukakan oleh McLeod (McLeod, 2008 : 65). Metode yang digunakan pada penelitian ini adalah metode kuantitatif deskriptif. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 96 responden. Hasil penelitian ini menunjukkan bahwa tingkat pencapaian variabel kualitas informasi berada pada tingkat sangat tinggi. Pada dimensi pertama, relevancy, memperoleh persentase sebesar 86,9%. Pada dimensi kedua, accuracy, memperoleh persentase sebesar 84,9%. Pada dimensi ketiga, timeliness, memperoleh persentase sebesar 81,8%. Pada dimensi terakhir, completeness, memperoleh persentase sebesar 79,8%. Kata kunci : kualitas informasi, media sosial, Instagram

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: kualitas informasi, media sosial, Instagram
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Sakyla Dea Ivanca
Date Deposited: 02 Jun 2022 07:57
Last Modified: 02 Jun 2022 07:57
URI: http://repository.unsri.ac.id/id/eprint/71244

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