IMPLEMENTASI METODE ANALYTICAL HIERARCHY PROCESS DAN MULTI ATTRIBUTE UTILITY THEORY PADA SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI

ANANDITA, ABAB AKBAR and Ibrahim, Ali (2022) IMPLEMENTASI METODE ANALYTICAL HIERARCHY PROCESS DAN MULTI ATTRIBUTE UTILITY THEORY PADA SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI. Undergraduate thesis, Sriwijaya University.

	Text RAMA_55201_09021381722126.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_55201_09021381722126_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (6MB) | Request a copy
Preview	Text RAMA_55201_09021381722126_0021078402_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_55201_09021381722126_0021078402_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (479kB) | Request a copy
	Text RAMA_55201_09021381722126_0021078402_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (835kB) | Request a copy
	Text RAMA_55201_09021381722126_0021078402_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_55201_09021381722126_0021078402_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (453kB) | Request a copy
	Text RAMA_55201_09021381722126_0021078402_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (185kB) | Request a copy
	Text RAMA_55201_09021381722126_0021078402_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (302kB) | Request a copy
	Text RAMA_55201_09021381722126_0021078402_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (274kB) | Request a copy

Abstract

The MSME sector is foundation of national economy. Existence of limited market access makes this business group not widely known by wider community, so promotional media are needed. Use of conventional media is starting to lag behind due to current technological advances. This makes conventional media less attractive. Thus, one of the media that can be used for promotion is social media. Therefore, a decision support system is needed that can assist MSME users in choosing right social media according to their needs. Implemented methods are Analytical Hierarchy Process (AHP) as weighting criteria and Multi Attribute Utility Theory (MAUT) to generate alternative rankings of social media. Based on the result of system testing with a total of 100 respondents from several MSME, majority of users answered totally agree and agree, but 12 respondents answered doubtful because this system focuses on displaying ranking result. Calculation result of questionnaire with a Likert scale from developed system generated an average overall score percentage is 92%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	UMKM, Media Sosial, Sistem Pendukung Keputusan, AHP, MAUT, Skala Likert
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.62 Decision support systems Cf. HD30.213 Industrial management
Divisions:	09-Faculty of Computer Science > 55201-Informatics (S1)
Depositing User:	Abab Akbar Anandita
Date Deposited:	08 Jul 2022 02:01
Last Modified:	08 Jul 2022 02:01
URI:	http://repository.unsri.ac.id/id/eprint/73481

Actions (login required)

View Item