PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI KOTA PALEMBANG

TENRIDINANTI, ADE INDAH and Maulana, Ahmad and Nailis, Welly (2022) PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011381823128.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_61201_01011381823128_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (6MB) | Request a copy
Preview	Text RAMA_61201_01011381823128_0025127510_0010077404_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB) | Preview
	Text RAMA_61201_01011381823128_0025127510_0010077404_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (221kB) | Request a copy
	Text RAMA_61201_01011381823128_0025127510_0010077404_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (588kB) | Request a copy
	Text RAMA_61201_01011381823128_0025127510_0010077404_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (495kB) | Request a copy
	Text RAMA_61201_01011381823128_0025127510_0010077404_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (37kB) | Request a copy
	Text RAMA_61201_01011381823128_0025127510_0010077404_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (178kB) | Request a copy
	Text RAMA_61201_01011381823128_0025127510_0010077404_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (342kB) | Request a copy

Abstract

This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods through questionnaires. The population in this study were all Shopee consumers in the city of Palembang who had bought products at Shopee. The sampling technique used in this research is non-probability sampling with purposive sampling method with a total sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical calculation methods using two tests, namely: coefficient of determination (R2) and multiple linear regression using SPSS 26.0. The results of this study indicate that the ease of use and trust variables have a significant influence on Shopee online purchasing decisions in the city of Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kemudahan, Kepercayaan, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs. Ade Indah Tenridinanti
Date Deposited:	18 Jul 2022 04:01
Last Modified:	18 Jul 2022 04:01
URI:	http://repository.unsri.ac.id/id/eprint/73985

Actions (login required)

View Item