PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI KOTA PALEMBANG

TENRIDINANTI, ADE INDAH and Maulana, Ahmad and Nailis, Welly (2022) PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods through questionnaires. The population in this study were all Shopee consumers in the city of Palembang who had bought products at Shopee. The sampling technique used in this research is non-probability sampling with purposive sampling method with a total sample of 100 respondents. The data analysis technique used in this study is quantitative analysis using statistical calculation methods using two tests, namely: coefficient of determination (R2) and multiple linear regression using SPSS 26.0. The results of this study indicate that the ease of use and trust variables have a significant influence on Shopee online purchasing decisions in the city of Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kemudahan, Kepercayaan, Keputusan Pembelian
Subjects: H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs. Ade Indah Tenridinanti
Date Deposited: 18 Jul 2022 04:01
Last Modified: 18 Jul 2022 04:01
URI: http://repository.unsri.ac.id/id/eprint/73985

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