FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION TRANSAKSI KEUANGAN DIGITAL (E-WALLET) PADA GENERASI MILENIAL DI KOTA PALEMBANG

AUDINA, MIA and Isnurhadi, Isnurhadi and Andriana, Isni (2022) FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION TRANSAKSI KEUANGAN DIGITAL (E-WALLET) PADA GENERASI MILENIAL DI KOTA PALEMBANG. Master thesis, Sriwijaya University.

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Abstract

This study aims to examine and analyze the factors that influence behavioral intention in using digital financial transaction services (E-wallet) by millennial generation in Palembang City by using the unified theory of acceptance and use of technology 2 (UTAUT2) and expanded by adding digital financial literacy variable. This study used purposive sampling technique. Data for 250 millennial generations using ShopeePay, GoPay, and DANA E-wallet in Palembang City were obtained through an online questionnaire survey. The data then were analyzed using Partial least square-structural equation modeling (PLS-SEM). The results showed that performance expectancy, social influence, hedonic motivation, and digital financial literacy had a positive and significant influence on behavioral intention. Meanwhile, effort expectancy and facilitating conditions did not have a significant influence. Future research is expected to add other factors not included in this study, such as price value and habit.

Item Type:	Thesis (Master)
Uncontrolled Keywords:	UTAUT 2, Digital Financial Literacy, E-wallet, Millennial Generation
Subjects:	H Social Sciences > HG Finance > HG179 Personal finance
Divisions:	01-Faculty of Economics > 61102-Management (S2)
Depositing User:	MIA AUDINA
Date Deposited:	26 Jul 2022 07:37
Last Modified:	26 Jul 2022 07:37
URI:	http://repository.unsri.ac.id/id/eprint/74309

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