ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADAYA DI DESA PADANG REJO KECAMATAN AIR KUMBANG KABUPATEN BANYUASIN

ZAKARIA, ZAKARIA and Lifianthi, Lifianthi (2022) ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADAYA DI DESA PADANG REJO KECAMATAN AIR KUMBANG KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

Marketing is an important aspect of developing self-funding smallholder oil palm plantations. The majority of the population in Padang Rejo Village are self-funding farmers of oil palm. The problems faced by oil palm self-funding farmers are the lack of transportation facilities, inadequate road access, oil palm productivity and lack of information about prices, causing self-funding smallholders to only be the recipients of prices. This has resulted in self-funding farmer having to involve marketing agencies in the distribution process of oil palm fresh fruit bunches. The amount of marketing costs at each marketing agency involved will affect marketing marketing and the share of prices received by self-funding oil palm farmers and marketing efficiency. The objectives of this study were to (1) Describe the marketing channels for fresh fruit bunches of oil palm self-funding farmer in Padang Rejo Village Air Kumbang District Banyuasin Regency, (2) Calculate the marketing margin and the percentage share of the price received by self-funding oil palm farmer in Padang Rejo Village Air Kumbang District Banyuasin Regency, (3) Calculating the level of marketing efficiency of fresh fruit bunches (FFB) carried out by Self-funding Oil Palm farmer in Padang Rejo Village Air Kumbang District Banyuasin Regency. This research was conducted in Padang Rejo Village Air Kumbang District Banyuasin Regency from February to March 2022. The research method used was a survey method. The sampling method used to take samples of oil palm self-funding farmer is a simple random method with a total of 35 farmers as respondents. sampling method used to determine the sample of traders collecting snowball sampling method. The data used in this study are primary data and secondary data. The results of this study found that there was only one marketing channel pattern for oil palm fresh fruit bunches (FFB) self-funding smallholders in Padang Rejo Village Air Kumbang District Banyuasin Regency which included: Self-funding Farmer – Collectors – Palm Oil Mills. The value of the marketing margin is Rp.260.00/Kg, the value of farmer's share is 93.69% and the marketing efficiency of self-funding smallholder oil palm fresh fruit bunches is stated to be efficient with a marketing efficiency value of 5,54%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	kelapa sawit, petani swadaya, saluran pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Zakaria Zakaria
Date Deposited:	22 Jul 2022 04:40
Last Modified:	22 Jul 2022 04:40
URI:	http://repository.unsri.ac.id/id/eprint/74400

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