ANALISIS PEMASARAN DAN PENDAPATAN USAHA TANI KARET DI DESA SELAPAN ULU KECAMATAN TULUNG SELAPAN KABUPATEN OGAN KOMERING ILIR

FEBRIANI, REVALDA and Sriati, Sriati (2022) ANALISIS PEMASARAN DAN PENDAPATAN USAHA TANI KARET DI DESA SELAPAN ULU KECAMATAN TULUNG SELAPAN KABUPATEN OGAN KOMERING ILIR. Undergraduate thesis, SRIWIJAYA UNIVERSITY.

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Abstract

Marketing costs will be higher if a lot of marketing is done by marketing agencies on a product before it reaches the final consumer. Where the higher the quality of a product that consumers want, the more its marketing costs will increase. The purpose of this research were (1) describe the marketing channels of rubber from rubber farmers in Selapan Ulu Village, Tulung Selapan District, Ogan Komering Ilir Regency, (2) calculate the marketing margin of rubber farmers' business in Selapan Ulu Village, Tulung Selapan District, Ogan Komering Ilir Regency; (3) calculate the income of rubber farmers before and during the COVID-19 pandemic in Selapan Ulu Village, Tulung Selapan District, Ogan Komering Ilir Regency. The determination of this location is done by (purposive sampling) data collection and will be carried out in February 2022 until completed. The research method used in this study is the survey method. Researchers took 100% of the population in Selapan Ulu Village, namely 50 respondents. The results showed that (1) the marketing channels that occurred in Selapan Ulu village were farmers selling latex to middlemen/collectors and then the middlemen/collecting traders sold the latex to factories; (2) the rubber marketing margin of collector traders in Selapan Ulu Village in the period before and during the COVID-19 pandemic, namely a marketing channel where latex rubber was marketed from farmers directly to collectors at a price of Rp. 9,080.00 per kg in the period before the COVID-19 pandemic; and (3) the covid-19 pandemic. 19. Then, after that, the collecting traders sold the rubber factory at a price of Rp. 12,000.00 per kg. (3) In the pre-covid-19 period, the average annual income of rubber farmers was Rp. 33,232,625.00 per arable area. Meanwhile, the average income of rubber farmers during the COVID-19 pandemic was IDR 28,672,000.00 per arable area per year.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	saluran pemasaran, margin pemasaran, pendapatan
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S21-400.5 Documents and other collections
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Revalda Febriani
Date Deposited:	27 Jul 2022 03:16
Last Modified:	27 Jul 2022 03:16
URI:	http://repository.unsri.ac.id/id/eprint/74837

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