STRATEGI KOMUNIKASI PEMASARAN OBJEK WISATA DESA NELAYAN (SUNGSANG) OLEH DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA KABUPATEN BANYUASIN

APRIANSYAH, M DICKY and Nisyak, Hoirun and Andarini, Rindang Senja (2021) STRATEGI KOMUNIKASI PEMASARAN OBJEK WISATA DESA NELAYAN (SUNGSANG) OLEH DINAS KEPEMUDAAN OLAHRAGA DAN PARIWISATA KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis was made to discover how the Marketing Communication Strategy of Department of Youth Sport, and Tourism of Banyuasin Regency. This thesis uses theory Marketing Communication Mix by Philip Kotler and Kevin Keller (2006:536). This thesis used qualitative method with a approach using a deep interview, observation, documentation. In this thesis have 3 informant people which constisting of 1 people Head of Marketing Section and 1 people Staff Field Observer of tourism marketing the Departmen of Youth, Sport and Tourism of Banyuasin Regency and 1 people living in Tourism Village Sungsang. The result of this thesis can be concluded that a Tourism Marketing Communication which conducted by the Department of Youth, Sport, and Tourism of Banyuasin Regency has been going well in promotion of Tourism Village Sungsang Keyword : Tourism Marketing Communication, Tourism Village Sungsang

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Komunikasi Pemasaran Pariwisata, Desa Wisata Sungsang
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: M Dicky Apriansyah
Date Deposited: 29 Jul 2022 03:31
Last Modified: 29 Jul 2022 03:31
URI: http://repository.unsri.ac.id/id/eprint/75079

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