PENGARUH KAMPANYE LINGKUNGAN PADA KONTEN INSTAGRAM @zerowaste.id_official TERHADAP PERILAKU GREEN PRACTICE (STUDI KASUS: PENGIKUT AKUN INSTAGRAM @zerowaste.id_official)

FARODIYAH, NANDA NURUL and Nisyak, Hoirun and Musdalifah, Farisha Sestri (2022) PENGARUH KAMPANYE LINGKUNGAN PADA KONTEN INSTAGRAM @zerowaste.id_official TERHADAP PERILAKU GREEN PRACTICE (STUDI KASUS: PENGIKUT AKUN INSTAGRAM @zerowaste.id_official). Undergraduate thesis, Sriwijaya University.

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Abstract

This study entitled "The Effect of Environmental Campaigns on Instagram Content @zerowaste.id_official on Green Practice Behavior (Case Study: Instagram Account Followers @zerowaste.id_official)" which discusses issues related to the influence of environmental campaigns on green practice behavior. The purpose of this research is to examine the effect of environmental campaigns on @zerowaste.id_official Instagram content on green practice behavior. This study uses quantitative methods with descriptive and explanative analysis techniques. The theory used in this research is the Information Integration theory by Martin Fishbein which says that communication actors accumulate all information, objects, situations, people, and others that tend to form attitudes. The data obtained in this study came from primary, secondary data, and distributed questionnaires to respondents. Based on the results of this study, it was found that the influence of the @zerowaste.id_official environmental campaign on green practice behavior was 24.5% and 75.5% came from other factors with a correlation relationship in the medium category. It can be concluded that there is an effect of the @zerowaste.id_official environmental campaign on green practice behavior. Keywords: environmental campaign, green practice, Zero Waste Indonesia

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kampanye Lingkungan,Green Practice, Zero Waste Indonesia
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Nanda Nurul Farodiyah
Date Deposited:	01 Aug 2022 07:48
Last Modified:	01 Aug 2022 07:48
URI:	http://repository.unsri.ac.id/id/eprint/75499

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