STRATEGI KOMUNIKASI PERSUASIF BANK SYARIAH INDONESIA KC PALEMBANG SIMPANG PATAL DALAM MENINGKATKAN LOYALITAS NASABAH PRIORITAS DI MASA PANDEMI COVID-19

AL - FARABY, M. and Nisyak, Hoirun and Musdalifah, Farisha Sestri (2022) STRATEGI KOMUNIKASI PERSUASIF BANK SYARIAH INDONESIA KC PALEMBANG SIMPANG PATAL DALAM MENINGKATKAN LOYALITAS NASABAH PRIORITAS DI MASA PANDEMI COVID-19. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled Persuasive Communication Strategy of Bank Syariah Indonesia KC Palembang Simpang Patal in Improving Priority Customer Loyalty During the Covid-19 Pandemic. The purpose of this study was to determine the persuasive communication strategy of Bank Syariah Indonesia KC Palembang Simpang Patal. In this study, the researcher used the persuasive communication theory of Myers. This research method uses qualitative methods with descriptive data types. The informants in this study consisted of 4 people, namely, Priority Banking Senior Relationship Manager, Funding and Transaction Staff, and 2 Priority Customers. Data collection techniques used in-depth interviews, field observations and documentation studies. The results showed that during the implementation of the persuasive communication strategy, Bank Syariah Indonesia KC Palembang Simpang Patal during the covid-19 pandemic had properly implemented the three dimensions of Myers communication theory which included the dimensions of the communicator, message, and audience. However, the dimensions of how the message is delivered have not been applied optimally.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	komunikasi persuasif, nasabah prioritas
Subjects:	P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	M. Al - Faraby
Date Deposited:	04 Aug 2022 04:50
Last Modified:	04 Aug 2022 04:50
URI:	http://repository.unsri.ac.id/id/eprint/76010

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