KONSTRUKSI IDENTITAS SOSIAL PENIKMAT KOPI DI MEDIA SOSIAL INSTAGRAM (Studi Fenomenologi Pada Penikmat Kopi di Kota Palembang)

SHAVICA, ASMARANI FATMA and Sobri, Kiagus Muhammad (2021) KONSTRUKSI IDENTITAS SOSIAL PENIKMAT KOPI DI MEDIA SOSIAL INSTAGRAM (Studi Fenomenologi Pada Penikmat Kopi di Kota Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "Construction of Social Identity for Coffee Connoisseurs on Instagram Social Media". This study uses Symbolic Interactionism Theory to see the Social Identity Construction of Coffee Connoisseurs on Instagram Social media where in this theory there are dimensions of Meaning (Meaning), Self Concept (Self Concept) and Interaction. This study uses a descriptive qualitative method, data collection is done by means of observation, interviews and documentation. The results of the study show that coffee plays a role in their lives as coffee connoisseurs, namely that coffee makes them confident, can change the mood of the coffee connoisseur, not infrequently coffee connoisseurs make coffee facilities their place to meet each other with friends. Keywords: Phenomenology, Construction, Coffee Connoisseur

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Fenomenologi, Konstruksi, Penikmat Kopi
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Asmarani Fatma Shavica
Date Deposited: 05 Aug 2022 03:07
Last Modified: 05 Aug 2022 03:07
URI: http://repository.unsri.ac.id/id/eprint/76127

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