HUBUNGAN REGULASI DIRI DENGAN PEMBELIAN IMPULSIF PRODUK ENDORSEMENT PADA REMAJA

SAPUTRI, DANILA EKA and Pratiwi, Marisya and Mardhiyah, Sayang Ajeng (2022) HUBUNGAN REGULASI DIRI DENGAN PEMBELIAN IMPULSIF PRODUK ENDORSEMENT PADA REMAJA. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this study is determining whether there is a relationship self-regulation with impulsive buying of endorsement products in adolescent.This study hypothesizes that there is relationship self-regulation with with impulsive buying. The participants of this study are 180 adolescent in Indonesia. Sampling in this study using purposive sampling technique. The study measurements are impulsive buying scale that refers to aspects from Rook (1987) and self-regulation scale that refers to aspects from Baumeister and Vohs (2007). Statistical analysis completed by using pearson product moment correlation. The result of the correlation analysis learned resourcefulness with impulsive buying showed the p-value = 0,00 (p<0,05) and r = -0,471. It means that there is a significant negative relationship learned resourcefulness with impulsive buying. Therefore the hypothesis of this study is accepted.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pembelian Impulsif, Regulasi Diri
Subjects:	B Philosophy. Psychology. Religion > BF Psychology > BF698-698.9 Personality B Philosophy. Psychology. Religion > BF Psychology > BF712-724.85 Developmental psychology child psychology, adolescence, adulthood Including infant psychology,
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Danila Eka Saputri
Date Deposited:	15 Aug 2022 01:46
Last Modified:	15 Aug 2022 01:46
URI:	http://repository.unsri.ac.id/id/eprint/77188

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