PENGARUH BAURAN PROMOSI TERHADAP PEMBELIAN YANG TAK DIRENCANAKAN (IMPULSE BUYING) DI BREADTALK PALEMBANG ICON MALL

KURNIAWAN, DESTIN PUTRI and Widad, Ahmad and Daud, Islahuddin (2018) PENGARUH BAURAN PROMOSI TERHADAP PEMBELIAN YANG TAK DIRENCANAKAN (IMPULSE BUYING) DI BREADTALK PALEMBANG ICON MALL. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to determine the impact of sales promotion on Impulse Buying in BreadTalk Palembang Icon Mall. Population in this study all consumers who Impulse Buying in BreadTalk Palembang Icon Mall. Data collection techniques used in this study is a questionnaire technique by distributing it to all samples contained in the object of research which amounted to 100 respondents and the analysis technique used is multiple linear regression analysis technique. The results of this study indicate the variable bonus pack and purchase with purchase don’t have significant impact on Impulse Buying while the variable price discount and demonstration have a significant impact on Impulse Buying.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Sales Promotion, Impulse Buying
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce H Social Sciences > HF Commerce > HF5001-6182 Business H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	16 Sep 2019 04:21
Last Modified:	16 Sep 2019 04:21
URI:	http://repository.unsri.ac.id/id/eprint/7734

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