Oktavia, Ludiah and Marwa, Taufiq and Yulianita, Anna (2019) Analysis of Factors Affecting Millennial Consumers’ Demand for Halal Bread Products. M I R (Modernization. Innovation. Research), 10 (3). pp. 395-407. ISSN ISSN 2079-4665
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Abstract
Purpose: this study aimed to examine the factors affecting millennial consumers’ demand for halal labeled bakery products (sweet bread). Methods: this research used a quantitative approach to estimate the dominant factors affecting Muslims’ demand, based on multiple regression analysis using the Ordinary Least Square (OLS) method. Results: (1) The prices and income had a positive and significant effect on millennial consumers’ for halal-labeled bakery products. (2) The halal issue had a positive but insignificant effect on millennial consumers’ demand for halal-labeled bakery products. (3) millennial consumers’ demand for halal-labeled bakery products did not vary depending on taste and method of payment. Conclusions and Relevance: the price was a determinant factor in the demand for halal bakery products. So we recommend that millennial consumers should consider both bread price and quality and whether it is halal or not. The halal concern had actually a positive but insignificant effect, because millennial generation students are expected to pay more attention to the halal issue by considering halal labeling and composition of bakery products (sweet bread) and by having knowledge of halal products. Keywords: Islamic Demand, Income, Price, Taste, Method of Payment and Halal Concern Conflict of Interes. The authors declare that there is no Conflict of Interest. For citation: Ludiah Oktavia, Taufiq Marwa, Anna Yulianita. Analysis of Factors Affecting Millennial Consumers’ Demand for Halal Bread Products. MIR (Modernizatsiia. Innovatsii. Razvitie) = MIR (Modernization. Innovation. Research). 2019; 10(3):395–407. https://doi. org/10.18184/2079-4665.2019.10.2.395-407 © Ludiah Oktavia, Taufiq Marwa, Anna Yulianita, 2019
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Islamic Demand, Income, Price, Taste, Method of Payment and Halal Concern |
| Subjects: | H Social Sciences > HB Economic Theory > HB221-236 Price H Social Sciences > HB Economic Theory > HB3711-3840 Business cycles. Economic fluctuations H Social Sciences > HB Economic Theory > HB71-74 Economics as a science. Relation to other subjects H Social Sciences > HB Economic Theory > HB801-843 Consumption. Demand H Social Sciences > HC Economic History and Conditions > HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. T Technology > TX Home economics > TX1-1110 Home economics |
| Divisions: | 01-Faculty of Economics > 60101-Economics (S2) |
| Depositing User: | Dr Anna Yulianita |
| Date Deposited: | 27 Aug 2022 00:41 |
| Last Modified: | 27 Aug 2022 00:41 |
| URI: | http://repository.unsri.ac.id/id/eprint/77373 |
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