KONVERGENSI MEDIA RADIO EL JOHN 95,9 FM PALEMBANG DALAM MENGHADAPI PERSAINGAN INDUSTRI MEDIA

AGITA, ZONA and Hapsari, Dyah and Bafadhal, Oemar Madri (2022) KONVERGENSI MEDIA RADIO EL JOHN 95,9 FM PALEMBANG DALAM MENGHADAPI PERSAINGAN INDUSTRI MEDIA. Undergraduate thesis, Sriwijaya University.

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Abstract

The flow of technologi development is moving very fast. The internet and all digital aspects are increasingly penetrating into people’s lives and have become a necessity. For the media industry, which plays a role as a medium of information for them selves with technological changes. El John radio media is one of the audio media that applies the technological developments in its media, namely by conducting convergence. There are two reasons why convergence is carried out, namely the use of new media and the lack of human resources. To find out how the convergence works in audio media, this research will be analyzed based on the convergence theory by Rich Gordon, which consists of ownership, tactical, structural, information gathering, and storytelling. This research uses descriptive qualitative research method with data colletion process through in-depht, participatory observation, and documentation study. The resuls of this study are that the convergence carried out by El John, has been implemented good enough even though there are some indicators that have not been implemented and are not carried out optimally with the convergence theory written by Rich Gordon. El John is still weak on the use of technology, and the development of human tesource skills. Howeve, what is interesting from this research is that El John has been able to run its media so far without conglomeration, which is a risky thing not to do in the midst of tuday’s fast-paced competation.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Konvergensi Media, Media Audio, El John
Subjects:	H Social Sciences > HE Transportation and Communications > HE7601-8700.9 Telecommunication industry. Telegraph > HE7631.B757 Telecomunication-Technological innovations, Broadbans communication systems, Internet industry
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Zona Agita
Date Deposited:	21 Sep 2022 06:41
Last Modified:	21 Sep 2022 06:41
URI:	http://repository.unsri.ac.id/id/eprint/79375

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