STRATEGI PUBLIC RELATIONS DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN OGAN KOMERING ILIR DALAM MEMBANGUN REPUTASI GOOD GOVERNANCE DI ERA DIGITAL

WULANDARI, DESTYYOANA and Andries Lionardo, Andries Lionardo and Miftha Pratiwi, Miftha Pratiwi (2022) STRATEGI PUBLIC RELATIONS DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN OGAN KOMERING ILIR DALAM MEMBANGUN REPUTASI GOOD GOVERNANCE DI ERA DIGITAL. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "Public Relations Strategy of the Office of Communication and Informatics of Ogan Komering Ilir Regency in Building a Good Governance Reputation in the Digital Era". The purpose of this study was to describe the Public Relations strategy of the Communication and Information Office of Ogan Komering Ilir Regency in building the reputation of Good Governance in the digital era. The theory used in this study is the theory of Public Relations strategy according to Ronald D. Smith (2017:62) in his book The Strategic Plan for Public Relations. The theory used in this study includes four aspects, namely formation research, strategy research, tactics research and evaluation research. The method used in this research is descriptive qualitative. Data was collected by means of in-depth interviews, non-participatory observations and documentation. The results of this study show that the Public Relations strategy of the Office of Communication and Informatics of Ogan Komering Ilir Regency (Diskominfo OKI) applies the principles of accountability, transparency, and participation in building a reputation for good governance in the digital era. Keywords: Public Relations Strategy, Communication and Information Office of Ogan Komering Ilir Regency, Building a Good Governance Reputation in the Digital Era.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Public Relations, Dinas Komunikasi dan Informatika Kabupaten Ogan Komering Ilir, Membangun Reputasi Good Governance Di Era Digital.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Destyyoana Wulandari
Date Deposited:	22 Sep 2022 05:16
Last Modified:	22 Sep 2022 05:16
URI:	http://repository.unsri.ac.id/id/eprint/79420

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