EFEKTIVITAS PESAN (Studi Terhadap Film Pendek Demi Nama Baik Kampus pada Kanal Youtube Cerdas Berkarakter Kemendikbud RI)

AL AZZAM, MUHAMMAD GHAZI and Alfatih, Andy and Murti, Krisna (2022) EFEKTIVITAS PESAN (Studi Terhadap Film Pendek Demi Nama Baik Kampus pada Kanal Youtube Cerdas Berkarakter Kemendikbud RI). Undergraduate thesis, Sriwijaya University.

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Abstract

Short film is a form of mass communication that is used to convey the message that the production team wants to give to the public. This short film is a short film with an advotorial type where this film is made on someone's orders with the aim of conveying the message he wants. In this study, the short film For the Good Name of the Campus was produced by the Ministry of Education and Culture to advertise the prevention and treatment of sexual harassment and violence in the campus environment. The purpose of this research is to find out whether the message conveyed in this short film can effectively influence the nature of Sriwijaya University Communication Science students. This research is guided by the AISAS model which has 5 dimensions, namely attention, interest, search, action, and share. The research method used in this research is descriptive quantitative analysis which analyzes 75 respondents from the Department of Communication Sciences, Sriwijaya University. The total average score obtained in this study was 290. With this score, the effectiveness of the message (Study of the short film For the Good Name of the Campus on the Youtube Smart Character Keywords: Short Film, youtube, Message Effectiveness

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Short Film, youtube, Message Effectiveness
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Ghazi Al Azzam
Date Deposited:	22 Sep 2022 06:01
Last Modified:	22 Sep 2022 06:01
URI:	http://repository.unsri.ac.id/id/eprint/79452

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