ANALISIS SALURAN PEMASARAN DAN KONTRIBUSI USAHATANI KOPI TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI DESA ALUNDUA KOTA PAGARALAM

ALGERI, DAFHA FASHA and Mulyana, Andy (2022) ANALISIS SALURAN PEMASARAN DAN KONTRIBUSI USAHATANI KOPI TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI DESA ALUNDUA KOTA PAGARALAM. Undergraduate thesis, Sriwijaya University.

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Abstract

this study was carried with following objectives: 1) Identify and analyze the marketing channels for coffee farming by farmers in Alundua Village; 2) Knowing the contribution of coffee farming to the total income of farmer households in Alundua Village; 3) determine the effect of marketing channels on the total income of farmer households in Alundua Village. This research was conducted from January 2022 to completion in Alundua Village, Pagaralam City, This research was conducted using a survey method using questionnaires and conducting direct interviews with farmers. The sampling method in this study used a systematic random method. The data processing methods used in this study are quantitative and qualitative methods, where quantitative methods are used to process data from the formulation of problems 1 and 2 which are explained systematically using a formula while qualitative methods are used for the formulation of the third problem which explains the analytical data described in detail. 1) the contribution of farming to the total income of farmer households in Alundua Village is low with a percentage of 31.96%; 2) there are two types of marketing channels for coffee farming in Alundua Village, namely first, farmers sell their processed coffee to middlemen around the city of Pagaralam, who later will distribute the coffee to big traders in Bandar Lampung; 3) marketing channels also affect household income because this marketing channel is also related to the selling price of coffee, in marketing channel 1 the middlemen buy coffee from farmers with a price range of Rp. 18,000 to Rp. 22,000 per Kg while the two factories' marketing channels buy coffee from the farmers with a price range of Rp. 30,000 Per Kg provided that it meets quality standards. Keywords: coffee farming income, household income, marketing channels

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	pendapatan usahatani kopi, pendapatan rumah tangga, saluran pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Dafha Fasha Algeri
Date Deposited:	29 Sep 2022 04:55
Last Modified:	29 Sep 2022 04:55
URI:	http://repository.unsri.ac.id/id/eprint/80244

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