SISTEM PEMASARAN SAPI POTONG DI DESA DURIAN GADIS KECAMATAN RAMBUTAN KABUPATEN BANYUASIN

FADILLAH, FENTA and Yazid, Muhammad and Thirtawati, Thirtawati (2022) SISTEM PEMASARAN SAPI POTONG DI DESA DURIAN GADIS KECAMATAN RAMBUTAN KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

Marketing is an important part in marketing system, in which the greater the benefits received by marketing institutions, the smaller the profits received by farmers. This research was conducted to find out how the marketing system of beef cattle in the village of Durian Gadis, Rambutan District, Banyuasin Regency. This research was conducted with the following objectives: (1) to analyz the marketing patterns of beef cattle in Durian Gadis Village, Rambutan District, Banyuasin Regency; (2) to calculate the marketing costs incurred during the marketing process of beef cattle in Durian Gadis Village, Rambutan District, Banyuasin Regency; (3) to estimate the marketing margins and efficiency of beef cattle in Durian Gadis Village, Rambutan District, Banyuasin Regency. This research was conducted in June 2022. The location of the study was determined purposively. The sample farmers were selected using purposive sampling with a sample of 35 farmers, while the sample of traders using snowball sampling. Beef cattle has three channels, namely (1) farmer – consumers; (2) farmer – middlemen (local)- consumers; (3) farmer – middlemen (local) – whosalers (agents) – consumers. Marketing costs incurred by each agency were different. Marketing channel I has no marketing cost and the highest farmer’s share value was 100 percent. Marketing channel II has marketing cost Rp175.000.-/head with farmers share 94,11 percent. Marketing channel III has marketing cost Rp390.000.-/head and farmers share 91,42 percent. Channel I marketing efficiency is 0, channel II marketing efficiency is 0,10 percent and channel III marketing efficiency is 0,22 percent. So it can be concluded that the marketing of beef cattle in Durian Gadis village has already been efficient. Keywords : beef cattle, margin, marketing cost, marketing system.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	biaya pemasaran, margin, sapi potong, sistem pemasaran
Subjects:	S Agriculture > SF Animal culture > SF191-275 Cattle
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Fenta Fadillah
Date Deposited:	30 Sep 2022 03:45
Last Modified:	30 Sep 2022 03:45
URI:	http://repository.unsri.ac.id/id/eprint/80301

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