PERILAKU KONSUMSI REMAJA PENGGUNA PRODUK SKINCARE WAJAH DI DESA RENGAS PITU KECAMATAN SP.PADANG KABUPATEN OKI

SARI, PUTRI DELANA and Lidya, Eva and Isyanawulan, Gita (2022) PERILAKU KONSUMSI REMAJA PENGGUNA PRODUK SKINCARE WAJAH DI DESA RENGAS PITU KECAMATAN SP.PADANG KABUPATEN OKI. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled "Consumption Behavior of Adolescent Users of Facial Skincare Products in Rengas Pitu Village, Sp. Padang District, OKI Regency". This study aims to determine the consumption behavior of adolescent girls using facial skincare products. In particular, the purpose of this study was to find out the background of teenage girls using various kinds of facial skin care products and the behavior of teenagers using facial skin care products. This type of research is descriptive qualitative with phenomenological method. Determination of informants using purposive techniques, data collection is done by non-participant observation, interviews, and documentation. The results of this study are that the background of teenage girls using various kinds of facial skincare products are personal factors and social factors. The personal factors experienced were not compatible with the goods used and uncertain economic conditions, while social factors included encouragement from family, playmates and social media. The behavior of teenagers using facial skin care products is due to the habit of using cheap and dangerous facial skincare, the desire to try new products and not excessive use of facial skincare. Keywords: Consumption Behavior, Teenagers, Facial Skincare

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perilaku Konsumsi, Remaja, Skincare Wajah
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: 07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User: Putri Delana Sari
Date Deposited: 25 Oct 2022 07:17
Last Modified: 25 Oct 2022 07:17
URI: http://repository.unsri.ac.id/id/eprint/81088

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