STRATEGI KOMUNIKASI PERSUASIF DINAS KESEHATAN KABUPATEN OGAN KOMERING ILIR DALAM MENGKAMPANYEKAN VAKSINASI COVID-19

SELPIRIANI, PEPIN and Mahriani, Retna and Andarini, Rindang Senja (2022) STRATEGI KOMUNIKASI PERSUASIF DINAS KESEHATAN KABUPATEN OGAN KOMERING ILIR DALAM MENGKAMPANYEKAN VAKSINASI COVID-19. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031281823052.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031281823052_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
Preview	Text RAMA_70201_07031281823052_0009126007_0011028805_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB) | Preview
	Text RAMA_70201_07031281823052_0009126007_0011028805_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (538kB) | Request a copy
	Text RAMA_70201_07031281823052_0009126007_0011028805_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (398kB) | Request a copy
	Text RAMA_70201_07031281823052_0009126007_0011028805_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (836kB) | Request a copy
	Text RAMA_70201_07031281823052_0009126007_0011028805_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031281823052_0009126007_0011028805_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (423kB) | Request a copy
	Text RAMA_70201_07031281823052_0009126007_0011028805_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (419kB) | Request a copy
	Text RAMA_70201_07031281823052_0009126007_0011028805_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

The pandemic caused by the Covid-19 virus has a negative impact on Indonesia. To deal with this, the Indonesian goverment has made several policeies, one of whichis the Covid-19 vaccine. Ogan Komering Ilir District Health Office, in this case, is a regional goverment agency engaged in the health sector, taking part in the Covid-19 vaccination campaign. So therefore, this research aims to know abaout persuasive communication strategy conducted by Ogan Komering Ilir District Health in campaigning for the Covid-19 vaccintion. The theory used in this research is persuasive communication strategy by Melvin L. Defluer and Sandra J.Ball Roceach (Hendri, 2019) with qualitative descriptive method. Then, data is obtained from depth interview with two key informants and two supporting informants, observation, and documentation studies. The research outcomes shows that Helath Office strives as maxmial as possible to comply the elements of persuasive communication strategy within psychodynamic, sociocultural, and construction meaning. Ogan Komering Ilir District Health Office should concern to the campaign activities going directly to the field also within persuasive communication strategy. Keywords: Persuasive Communication Strategy, Campaigning, Covid-19 Vaccine.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Persuasif, Mengkampanyekan, Vaksin Covid-19.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Pepin Selpiriani
Date Deposited:	16 Nov 2022 04:48
Last Modified:	16 Nov 2022 04:48
URI:	http://repository.unsri.ac.id/id/eprint/82080

Actions (login required)

View Item