Putri, Yulia Hamdaini and Karim, Suhartini Suhartini (2020) The Effect of Gamification on User Satisfaction on Online Travel Agent. The Effect of Gamification on User Satisfaction on Online Travel Agent, 142. pp. 361-366. ISSN 2352-5428
Preview |
Text
GAMIFIKASI2020.pdf Download (271kB) | Preview |
Abstract
Technology-based companies use many strategies such as gamification in online travel business companies that play a role in increasing tourism. Gamification is a strategy to attract consumers in the form of rewards, points, levels, reviews (story). Gamification is applied in online shops, salons, and several other types of companies. This gamification marketing technique also acts as survey data for companies and related businesses that collaborate. This study aims to determine the effect of gamification on user satisfaction. The result is the effect of gamification on user satisfaction. Stories (reviews) do not affect user satisfaction.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | gamification, traveling, online business, satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | 01-Faculty of Economics > 61201-Management (S1) |
| Depositing User: | Yulia Hamdaini Putri |
| Date Deposited: | 26 Nov 2022 09:45 |
| Last Modified: | 26 Nov 2022 09:45 |
| URI: | http://repository.unsri.ac.id/id/eprint/82428 |
Actions (login required)
 |
View Item |