Mavilinda, Febria Hera and Nazaruddin, Akhmad and Putri, Yulia Hamdaini (2022) Milennial Consumer Behaviour Analysis in Using Online Food Delivery Services During Pandemic. In: 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021) Advances in Economics, mm unsri.
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Abstract
The purpose of this study is to see descriptively the characteristics and behavior of millennial consumers related their behavioral intention in using online food delivery (OFD) services during a pandemic. This research is qualitative research with the analytical technique used is descriptive analysis. This study uses primary data obtained through the distribution of questionnaires with a total sample of 218 respondents. Based on the results of descriptive analysis, the majority of consumers use OFD services using the Go Food application. Generally, they use OFD services with an indefinite frequency and depending on their needs also prefer non-cash payment methods via Go Pay or Ovo. In addition, the factors that are considered for millennial consumers in using OFD services include practical and ease of use of applications, providing many benefits, saving time and ordering costs and as a part of non-pharmaceutical intervention to reduce physical contact to avoid from the spreading of the COVID-19 virus. From these factors, the majority of consumers choose ease of use and practicality as factors that are the reasons for consumers to OFD services.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | management |
| Uncontrolled Keywords: | Consumer Behavior, Ease of Use, Usefulness, Non-Pharmaeceutical Intervention, Time Saving |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | 01-Faculty of Economics > 61201-Management (S1) |
| Depositing User: | Yulia Hamdaini Putri |
| Date Deposited: | 26 Nov 2022 05:32 |
| Last Modified: | 26 Nov 2022 05:32 |
| URI: | http://repository.unsri.ac.id/id/eprint/82446 |
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