PENGARUH TERPAAN IKLAN TELEVISI PENCEGAHAN PENULARAN COVID-19 TERHADAP PERILAKU MASYARAKAT (STUDI PADA MASYARAKAT KELURAHAN SUKAMORO, KECAMATAN TALANG KELAPA, KABUPATEN BANYUASIN)

APRILIANI, FITHRIYAH and Nisyak, Hoirun and Pratiwi, Miftha (2022) PENGARUH TERPAAN IKLAN TELEVISI PENCEGAHAN PENULARAN COVID-19 TERHADAP PERILAKU MASYARAKAT (STUDI PADA MASYARAKAT KELURAHAN SUKAMORO, KECAMATAN TALANG KELAPA, KABUPATEN BANYUASIN). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of television advertisements to prevent the transmission of COVID-19 on community behavior carried out on the rt.09 community of Sukamoro village, Banyuasin regency. The emergence of the Covid-19 disease outbreak has made the government have to provide education to the public about clean and healthy new habitual behaviors. Television is still used by various walks of life as a reliable source of information. Therefore, the government aired advertisements to prevent the transmission of covid-19 on television. This research uses the theory of cultivation from George Gerbner and the theory of social learning from Albert Bandura & Richard Walters. Quantitative research methods are applied to this study using data analysis techniques. The data collection techniques used are observation, dissemination of questionnaires and documentation. The results of a study that has been carried out on 80 respondents show that there is a positive and significant influence of television advertisements to prevent the transmission of COVID-19 on community behavior. This can be proven by the regression coefficient value of 0.911 and the p value of 0.000 (p <0.05) with a coefficient of determination value (R square) of 0.490. So that the results can be known that HO is supported in this study. Therefore, it can be concluded that there is an influence of television advertisements to prevent the transmission of COVID-19 on community behavior in the community RT.09 Sukamoro Village. Keywords: Television, Public Service Advertising, Prevention of Covid-19 Transmission, Community Behavior.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Televisi, Iklan Layanan Masyarakat, Pencegahan Covid-19, Perilaku Masyarakat
Subjects:	H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Fithriyah Apriliani
Date Deposited:	25 Nov 2022 04:55
Last Modified:	25 Nov 2022 04:55
URI:	http://repository.unsri.ac.id/id/eprint/82731

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