PENGARUH MOTIF PENGGUNAAN MEDIA DAN INTERAKTIVITAS KHALAYAK TERHADAP KEPUASAN YANG DIPEROLEH PENGGUNA APLIKASI LINE (Studi pada Mahasiswa Universitas Sriwijaya)

RAFI'I, SALSABILAH FITRIA and Thamrin, KM. Husni and Rahmawati, Annisa (2022) PENGARUH MOTIF PENGGUNAAN MEDIA DAN INTERAKTIVITAS KHALAYAK TERHADAP KEPUASAN YANG DIPEROLEH PENGGUNA APLIKASI LINE (Studi pada Mahasiswa Universitas Sriwijaya). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031281823105.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031281823105_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
Preview	Text RAMA_70201_07031281823105_0029078402_0029099204_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031281823105_0029078402_0029099204_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (644kB) | Request a copy
	Text RAMA_70201_07031281823105_0029078402_0029099204_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (615kB) | Request a copy
	Text RAMA_70201_07031281823105_0029078402_0029099204_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (455kB) | Request a copy
	Text RAMA_70201_07031281823105_0029078402_0029099204_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (658kB) | Request a copy
	Text RAMA_70201_07031281823105_0029078402_0029099204_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (333kB) | Request a copy
	Text RAMA_70201_07031281823105_0029078402_0029099204_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (350kB) | Request a copy
	Text RAMA_70201_07031281823105_0029078402_0029099204_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This study aims to examine and see whether there is an influence of gratification sought and audience interactivity on the gratification obtained by users of LINE application of Sriwijaya University students. The sampling technique used in this study is non-probability sampling with purposive sampling, then gained a total of 200 respondents that fit with the criteria. Data collected in this study was obtained through questionnaires. Application method to test the hypothesis and analysis in this study was using the Structural Equation Model (SEM) then processed by using the SmartPLS3 software. The results showed that there was a positive and significant influence between gratification sought on gratification obtained. The audience interactivity variable that acts as a partial mediation also has a positive and significant effect. Keywords: Gratification Sought, Audience Interactivity, Gratification Obtained

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Motif Penggunaan Media, Interaktivitas Khalayak, Kepuasan yang Diperoleh
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Salsabilah Fitria Rafi'i
Date Deposited:	01 Dec 2022 04:19
Last Modified:	01 Dec 2022 04:19
URI:	http://repository.unsri.ac.id/id/eprint/83170

Actions (login required)

View Item