PENGARUH AFTER SALES SERVICE TERHADAP KEPUASAN PELANGGAN LAPTOP ASUS DI KOTA PALEMBANG

PUTRI, EARLY AYUHANA AISYAH and Nofiawaty, Nofiawaty and Rosa, Aslamia (2022) PENGARUH AFTER SALES SERVICE TERHADAP KEPUASAN PELANGGAN LAPTOP ASUS DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

THIS STUDY AIMS TO DETERMINE THE EFFECT OF AFTER SALES SERVICE ON ASUS LAPTOP CUSTOMER SATISFACTION IN PALEMBANG CITY. THIS RESEARCH IS A QUANTITATIVE STUDY USING PRIMARY DATA THROUGH QUESTIONNAIRES COLLECTED FROM 100 RESPONDENTS. RESPONDENTS ARE PALEMBANG CITY RESIDENTS WHO USE OR BUY ASUS LAPTOPS THROUGH THE PURPOSIVE SAMPLING METHOD. THE ANALYTICAL METHOD USED IS MULTIPLE LINEAR REGRESSION. THE RESULTS OBTAINED FROM THIS STUDY INDICATE THAT GUARANTEES, PROVISION OF ACCESSORIES OR SPARE PARTS, FOLLOW-UP MAINTENANCE/CONSULTING SERVICES (PERIODIC), VARIABLE REPAIR SERVICES FOR FACILITIES AND EQUIPMENT SIMULTANEOUSLY HAVE A SIGNIFICANT INFLUENCE ON CUSTOMER SATISFACTION FOR ASUS LAPTOPS IN PALEMBANG CITY. PARTIALLY, ONLY THE WARRANTY AND THE VARIABLE FACILITIES AND EQUIPMENT HAVE A SIGNIFICANT EFFECT AS WELL AS BEING THE MOST DOMINANT VARIABLE ON ASUS LAPTOP CUSTOMER SATISFACTION IN PALEMBANG CITY.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	After Sales Service, Kepuasan Pelanggan
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	EARLY AYUHANA AISYAH PUTRI
Date Deposited:	21 Dec 2022 03:22
Last Modified:	21 Dec 2022 03:22
URI:	http://repository.unsri.ac.id/id/eprint/84226

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