PENGARUH E-COMMERCE TERHADAP PENINGKATAN KEUNTUNGAN INDUSTRI KUE BASAH DI KOTA PALEMBANG

RAMADHAN, PANJI and Teguh, Muhammad and Hidayat, Ariodillah (2022) PENGARUH E-COMMERCE TERHADAP PENINGKATAN KEUNTUNGAN INDUSTRI KUE BASAH DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aimed to determine whether there was any effects of implementing promotional and marketing strategies using E-Commerce as a sales technique on increasing the profits of the kue basah industry in Palembang. The method used in this study was a different test which belonged to the parametric test, namely the Paired Sample T-Test. The result of the study showed there was an increase in profit after using E-Commerce with the total profit in each business increasing above 50% and the test results proved that there was a difference in the amount of profit before and after using E-Commerce which showed that the use of this strategy had a positive influence on the amount of profit obtained was higher than just using conventional strategies.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Industri Kue Basah, E-Commerce, Paired Sample T-Test
Subjects:	H Social Sciences > HB Economic Theory > HB601 Profit
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Panji Ramadhan
Date Deposited:	21 Dec 2022 12:49
Last Modified:	21 Dec 2022 12:49
URI:	http://repository.unsri.ac.id/id/eprint/84429

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