Rosa, Aslamia and Marwa, Taufiq and Wahab, Zakaria and Shihab, Muchsin Saggaf (2020) ENVIRONMENTAL ATTITUDE AND INDIVIDUALISM INTERACTION TO INVESTIGATE SWITCH INTENTION TO PUBLIC TRANSPORT. EURASIA: Economics & Business, 33 (3). pp. 11-17. ISSN 2522-9710
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Abstract
This study aims to see how the culture of individualism interacts with the intention to switch to public transportation. The number of respondents was 360 from the state civil servants in the Palembang municipal government, where the sample was taken by a simple random sampling method. The analysis technique used is moderation regression. The results show that only environmental attitudes that do not significantly influence switch intention, whereas horizontal individualism, vertical individualism, horizontal individualism interaction, and vertical individualism interaction significantly affect switch intention. However, only the influence of horizontal individualism and vertical individualism interaction supports the hypothesis. Furthermore, the results of this study can be concluded that it is necessary to increase the awareness of respondents that using public transportation can improve environmental conditions that have been polluted by motor vehicle exhaust gas, then there is an increase in behavior that concerns the individual interests of the respondents related to vehicle use so that respondents prefer using the car than public transport. Therefore, it is needed government policies that can stimulate people to switch to public transportation and increase environmental awareness.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | 01-Faculty of Economics > 61101-Management Business and Administration (S2) |
| Depositing User: | Dr.SE,M.Si Aslamia Rosa |
| Date Deposited: | 25 Dec 2022 11:06 |
| Last Modified: | 25 Dec 2022 11:06 |
| URI: | http://repository.unsri.ac.id/id/eprint/84528 |
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