Rosa, Aslamia and Nazaruddin, Akhmad and Karim, Suhartini (2022) The Intention of Using City Transportation During the Covid-19 Pandemic in Palembang. In: 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021), 16-14 November 2021, Magister Management FE Unsri.
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Abstract
This study purpose to determine the public's interest in using transportation during the Covid-19 Pandemic in Palembang City. This research is also intended to provide information on how people behave in the selection of transportation means during this Pandemic so that it can be information for public transport entrepreneurs and related authorities for the development of strategies to market public transportation in the community. The analytical technique used is Multinomial Logistic Regression. Intention of the transportation is divided into three categories, namely non-online public transportation, online public transportation, and private vehicles. The independent variables are the perception of the risk of Covid-19, the perception of value by consumers, and the consumer's perception of behavior control. The finding indicate that it is the perception of value by consumers that is significant and influences the public to be more interested in the use of private vehicles rather than public transportation
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | 01-Faculty of Economics > 61101-Management Business and Administration (S2) |
| Depositing User: | Dr.SE,M.Si Aslamia Rosa |
| Date Deposited: | 25 Dec 2022 01:32 |
| Last Modified: | 25 Dec 2022 01:32 |
| URI: | http://repository.unsri.ac.id/id/eprint/84577 |
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