ANALISIS PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PETANI SWADAYA DI DESA MUARA MERANG KECAMATAN BAYUNG LENCIR KABUPATEN MUSI BANYUASIN

NOVIANTO, ALVIN and Minha, Amruzi (2022) ANALISIS PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PETANI SWADAYA DI DESA MUARA MERANG KECAMATAN BAYUNG LENCIR KABUPATEN MUSI BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study are (1) Describing the marketing channels of Fresh Fruit Tanda (FFB) for independent smallholders in Muara Merang Village, Bayung Lencir District, Musi Banyuasin Regency, (2) Calculating the marketing margin and farmer’s share of fresh fruit bunch for independent smallholders in Muara Merang Village, Bayung Lencir District, Musi Banyuasin Regency, (3) Analyzing the marketing efficiency of fresh fruit bunch for independent smallholders in Muara Merang Village, Muara Merang District Bayung Lencir, Musi Banyuasin Regency, (4) Measuring the inequality of opinions of independent oil palm farmers in Muara Merang Village, Bayung Lencir District, Musi Banyuasin Regency. The research methods used are survey. The data used in this study are primary data and secondary data. The results showed that (1) There are two types of marketing channels for fresh fruit bunches (FFB) in Muara Merang Village, namely the zero-level channel marketing type (independent smallholders - factories) and the level one channel marketing type (independent smallholders - collectors - factories), (2) The value of marketing margins and farmer’s shares in the zero-level and level one marketing channel types in Muara Merang Village is different, (3) Marketing efficiency of type 1 marketing channels, namely zero level and type 2 marketing channels, namely level one in Muara Merang Village, is a marketing channel that has been efficient where the marketing efficiency is <50%, (4) Income inequality of independent smallholders in Muara Merang Village obtained a Gini Ratio index of 0,26 which means that the equal income of independent smallholders in Muara Merang Village is quite even and in the low category.

Item Type:	Thesis (Undergraduate)
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Alvin Novianto
Date Deposited:	30 Dec 2022 06:37
Last Modified:	30 Dec 2022 06:37
URI:	http://repository.unsri.ac.id/id/eprint/85001

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