PENGUKURAN PENGARUH KATALOG DAN POTONGAN HARGA TERHADAP PERILAKU KONSUMEN MENGGUNAKAN REGRESI LINEAR BERGANDA PADA AKUN INSTAGRAM @WIN.IDSTORE

RAMDANA, NANDA FEBRI and Wedhasmara, Ari and Meiriza, Allsela (2019) PENGUKURAN PENGARUH KATALOG DAN POTONGAN HARGA TERHADAP PERILAKU KONSUMEN MENGGUNAKAN REGRESI LINEAR BERGANDA PADA AKUN INSTAGRAM @WIN.IDSTORE. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bermaksud untuk mengetahui pengaruh katalog online shop akun @Win.idstore di Instagram dan potongan harga terhadap perilaku konsumen Follower akun @Win.idstore. Metode penelitian yang penulis gunakan dalam penelitian ini adalah metode eksplanasi survey kuantitatif. Model dari perilaku konsumen menggunakan model The Howard and Sheth Model of Buyer Behaviour. Data yang dideskripsikan berupa data dari hasil kuesioner perilaku konsumen. Penelitian ini menggunakan kuesioner online dengan teknik quota sampling. Analisis yang digunakan regresi linear berganda dengan perhitungan menggunakan bantuan program SPSS 23. Metode pengumpulan jumlah sampel pada penelitian ini menggunakan rumus slovin diperoleh sampel sebanyak 366 responden. Hasil analisis dengan regresi linear berganda didapat 1% perilaku konsumen dipengaruhi oleh katalog online shop @Win.idstore dan potongan harganya 99% dipengaruhi oleh faktor lain. Katalog online shop @Win.idstore dan potongan harga secara bersama – sama berpengaruh terhadap perilaku konsumen pada Follower @Win.idstore. Hasil yang didapat adalah katalog online shop @Win.idstore secara parsial tidak berpengaruh terhadap perilaku konsumen. Potongan harga secara parsial tidak berpengaruh terhadapa perilaku konsumen.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: discount, consumer behavior, multiple regression, slovin, instagram, catalog
Subjects: T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.6.E9 Management information systems -- Congresses.
Divisions: 09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Users 1995 not found.
Date Deposited: 23 Sep 2019 05:19
Last Modified: 05 Nov 2019 08:22
URI: http://repository.unsri.ac.id/id/eprint/8551

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