ANALISIS CLUSTER YANG MENENTUKAN NASABAH DALAM MENGGUNAKAN MOBILE BANKING DI KOTA PALEMBANG

PRADIPTA, AGIE RAKHA and Nofiawaty, Nofiawaty and Nailis, Welly (2018) ANALISIS CLUSTER YANG MENENTUKAN NASABAH DALAM MENGGUNAKAN MOBILE BANKING DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of this research is to determine the clusters of customers in using Mobile Banking at Palembang City. The pupolation in this study are the citizen of Palembang City who use Mobile Banking services which not known how many users. Through purposive sampling method, 100 respondents are selected. Analysis technique that used on this research is K-Means cluster. The result shown there are 4 clusters that determine the customers in using Mobile Banking. These four clusters are given a new name as follows: ease of transaction, Product Quality, Popularity dan Recommendation, and individual and environment influence.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Mobile Banking, Cluster Analysis
Subjects:	H Social Sciences > HG Finance > HG1641-1643 Bank loans. Bank credit. Commercial loans H Social Sciences > HG Finance > HG1723 Bank stocks. Banking as an investment
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	23 Sep 2019 08:39
Last Modified:	23 Sep 2019 08:39
URI:	http://repository.unsri.ac.id/id/eprint/8618

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