PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP MINAT BELI KONSUMEN PT.JUSTATRIP SAHABAT PERJALANAN

ZUBAIR, SYAUQI MUHAMAD and Nofiawaty, Nofiawaty and Nailis, Welly (2023) PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP MINAT BELI KONSUMEN PT.JUSTATRIP SAHABAT PERJALANAN. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine and analyze how the influence of the Social Media Marketing dimension which includes Context, Communication, Collaboration, and Connection on customer purchase intention of PT. Justatrip Sahabat Perjalanan. The technique used in determining the samples is Purposive Sampling Technique with the number of samples used is 100 respondents. This research data collection technique uses a research instrument in the form of a questionnaire. The primary data were processed using SPSS Windows Version 24. After conducting research, it was found that the dimensions of Context, Communication, Collaboration, and Connection simultaneously have a positive and significant influence on customer purchase intention of PT. Justatrip Sahabat Perjalanan. The dimensions of Context, Communication, Collaboration, and Connection itself partially have a positive and significant influence on customer purchase intention of PT. Justatrip Sahabat Perjalanan.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Dimensi Context, Communication, Collaboration, Connection, Minat Beli Konsumen
Subjects:	H Social Sciences > HB Economic Theory > HB535-551 Interest H Social Sciences > HB Economic Theory > HB801-843 Consumption. Demand
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Syauqi Muhamad Zubair
Date Deposited:	20 Jan 2023 14:19
Last Modified:	20 Jan 2023 14:19
URI:	http://repository.unsri.ac.id/id/eprint/87200

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