EFEKTIVITAS CHANNEL YOUTUBE PEMUDA TERSESAT SEBAGAI MEDIA DAKWAH (STUDI PADA IKATAN REMAJA MASJID AGUNG PALEMBANG)

SIREGAR, RAMADHAN PUTRA BUNGSU and Nisyak, Hoirun and Andarini, Rindang Senja (2022) EFEKTIVITAS CHANNEL YOUTUBE PEMUDA TERSESAT SEBAGAI MEDIA DAKWAH (STUDI PADA IKATAN REMAJA MASJID AGUNG PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

The use of YouTube social media has experienced rapid development and is used for various purposes, one of which is as a medium of da'wah. The Pemuda Tersesat Channel is a channel that packages da'wah by utilizing the media as a means of disseminating content with a focus on da'wah targets for young people or teenagers. The use of social media is of course a challenge in itself whether messages conveyed through social media can attract the attention of young people or teenagers. This study aims to determine the effectiveness of the Pemuda Tersesat Youtube channel as a medium of da'wah. Data were obtained from the results of distributing questionnaires, observation, and documentation studies using quantitative descriptive research methods. This study uses the theory of media effectiveness from Bruhn, Schoenmueller, and Schafer which has 4 indicators that become benchmarks, namely the attractiveness of the media, the clarity of the media, the completeness of media information, and the ease of access to the media. The results of this study indicate that the Pemuda Tersesat Youtube channel is effectively used as a medium of da'wah, in conveying communication messages, by consistently packaging interesting content and using communication that can build a sense of humor in each content presentation. From this research it is known that the Pemuda Tersesat YouTube channel needs to continue to update every broadcast with themes that are in accordance with teenagers who are in great demand. Such as the need to follow viral conversations that are widely discussed or become trending topics for teenagers at that time and to utilize and improve all resources and media to make it easier for teenagers to get da'wah messages through social media.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas, Channel YouTube Pemuda Tersesat, Media Dakwah, Pesan Dakwah, Remaja.
Subjects:	Q Science > QA Mathematics > QA8.9-QA10.3 Computer science. Artificial intelligence. Computational complexity. Data structures (Computer scienc. Mathematical Logic and Formal Languages
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ramadhan Putra Bungsu Siregar
Date Deposited:	25 Jan 2023 08:36
Last Modified:	25 Jan 2023 08:36
URI:	http://repository.unsri.ac.id/id/eprint/87662

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