ANALISIS PROGRAM PUBLIC RELATIONS "TOLVAGANZA" PT ABC DALAM MENINGKATKAN JUMLAH MEMBERSHIP TOLMAKASSAR.COM DI KOTA MAKASSAR

FATONI, MUHAMMAD HENDRA and Pratiwi, Miftha (2022) ANALISIS PROGRAM PUBLIC RELATIONS "TOLVAGANZA" PT ABC DALAM MENINGKATKAN JUMLAH MEMBERSHIP TOLMAKASSAR.COM DI KOTA MAKASSAR. Undergraduate thesis, Sriwijaya University.

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Abstract

The study entitled "Analysis of PT ABC's Public Relations Program "TOLVAGANZA" in Increasing the Number of Membership tolmakassar.com in Makassar City" aims to analyze the Public Relations Program "TOLVAGANZA" run by PT ABC in increasing the Number of Memberships tolmakassar.com in City Macassar. By using the Public Relations Work Program from Anne Gregory (Gregory, 2020) and using a qualitative descriptive method, researchersfound that the "TOLVAGANZA" Public Relations program fulfilled 4 elements of Gregory's theory, namely Situation Analysis, Strategy, Implementation, and Evaluationand was able to achieve its goals from the company increases namely the Number of Membership tolmakassar.com. However, researchers on the other hand also found several shortcomings of the "TOLVAGANZA" Public Relations Program carried out by the company, starting from the planning process that was not yet complex, to a communication strategy that was still not proactive or reactive, especially on social media. Keyword: TOLVAGANZA, Public Relations Program, tolmakassar.com

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	TOLVAGANZA, Public Relations Program, tolmakassar.com
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Hendra Fatoni
Date Deposited:	30 Jan 2023 02:48
Last Modified:	30 Jan 2023 02:48
URI:	http://repository.unsri.ac.id/id/eprint/88026

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