STRATEGI KOMUNIKASI PEMASARAN TRYMA CREATIVE DALAM MENINGKATKAN KONSUMEN

YONATAN, AGUSTINUS and Bafadhal, Oemar Madri and Yogsunandar, Harry (2022) STRATEGI KOMUNIKASI PEMASARAN TRYMA CREATIVE DALAM MENINGKATKAN KONSUMEN. Undergraduate thesis, Sriwijaya University.

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Abstract

The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative in increasing consumers who use social media management services. To discuss the research, the theory used is the promotion mix theory put forward by Philip Kotler, John T. Bowen, and James C. Makens, in which there are five dimensions of activity in marketing communications. These dimensions include advertising, sales promotion, personal selling, public relations, and direct marketing. The research method used is a descriptive analysis method, which is a form of research by carrying out the process of collecting data and compiling data. In carrying out the data collection process by conducting in-depth interview techniques, observation, and documentation studies. The results of the research show that there are only three dimensions in the promotion mix theory that Tryma Creative does well, namely personal selling, public relations, and direct marketing. However, from these three dimensions it is able to maintain and increase consumers from Tryma Creative. Keywords: Strategy, Communication, Marketing Communication

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi, Komunikasi, Komunikasi Pemasaran
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Agustinus Yonatan
Date Deposited:	30 Jan 2023 04:14
Last Modified:	30 Jan 2023 04:14
URI:	http://repository.unsri.ac.id/id/eprint/88092

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