ANALISIS SEMIOTIKA REPRESENTASI KODE ETIK PUBLIC RELATIONS PADA DRAMA KOREA SHOOTING STARS

PRATIWI, MAULIDYAH and Yanti, Mery and Rahmawati, Annisa (2022) ANALISIS SEMIOTIKA REPRESENTASI KODE ETIK PUBLIC RELATIONS PADA DRAMA KOREA SHOOTING STARS. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to find out how the representation of the public relations code of ethics in the Korean drama series Shooting Stars (2022). Data obtained from the results of observations and documentation on the Korean drama Shooting Stars (2022) episode 12 using qualitative research methods. In this series, what will be analyzed is the visuals and dialogue. This research also uses Roland Barthes's theory of semiotics, according to which the process of representation is centered on the meaning of denotation, connotation, and myth. The results of this study are known in the drama Shooting Stars (2022) episode 12 there are several scenes that contain elements of a public relations code of ethics that have been endorsed by the International Public relations Association (IPRA), namely personal and professional integrity, behavior towards clients and superiors, behavior towards the media and the public. and behavior towards colleagues in the profession. The conclusion obtained from this study is that the code of ethics for public relations in the Korean drama series Shooting Stars (2022) is presented in the meaning of denotation, the meaning of connotation, to the myth that presents the code of ethics of public relations. Keywords: Semiotic, Public relations Code of Ethics, Shooting Stars

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Semiotika, Kode Etik Public Relations, Shooting Stars
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform N Fine Arts > N Visual arts (General) For photography, see TR > N8350-8356 Art as a profession. Artists N Fine Arts > N Visual arts (General) For photography, see TR > N8700-9165 Art and the state. Public art
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Maulidyah Pratiwi
Date Deposited:	30 Jan 2023 06:56
Last Modified:	10 Feb 2023 03:03
URI:	http://repository.unsri.ac.id/id/eprint/88381

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