KOMUNIKASI PERSUASIF HUMAS RUMAH SAKIT KHUSUS MATA "BINAR" PROVINSI SUMATERA SELATAN DALAM MENINGKATKAN MINAT SOSIALISASI KESEHATAN MATA MASYARAKAT PROVINSI SUMATERA SELATAN

RAMADHAN, MUHAMMAD NAUFAL and Pratiwi, Miftha (2022) KOMUNIKASI PERSUASIF HUMAS RUMAH SAKIT KHUSUS MATA "BINAR" PROVINSI SUMATERA SELATAN DALAM MENINGKATKAN MINAT SOSIALISASI KESEHATAN MATA MASYARAKAT PROVINSI SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381924138.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_70201_07031381924138_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (21MB) | Request a copy
Preview	Text RAMA_70201_07031381924138_0031059202_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB) | Preview
	Text RAMA_70201_07031381924138_0031059202_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (226kB) | Request a copy
	Text RAMA_70201_07031381924138_0031059202_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (151kB) | Request a copy
	Text RAMA_70201_07031381924138_0031059202_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (12MB) | Request a copy
	Text RAMA_70201_07031381924138_0031059202_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031381924138_0031059202_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (105kB) | Request a copy
	Text RAMA_70201_07031381924138_0031059202_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (126kB) | Request a copy
	Text RAMA_70201_07031381924138_0031059202_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (229MB) | Request a copy

Abstract

The number of eye health problems case experienced by the people of South Sumatra Province is at a high level. Therefore, the "Binar" Special Eye Hospital in South Sumatra Province is making efforts in the form of direct and online Eye Health Outreach to provide free eye health education to the public. However, in fact these efforts have not yielded maximum results. Therefore, researchers conducted research that aimed to find out how to increase the interest of the people of South Sumatra Province to take part in eye health socialization activities directly or online. This research uses a qualitative method based on Persuasive Communication Theory by Myers (2012: 309) with several dimensions, namely the communicator, the message, how the message is conveyed, and the audience which aims to maximize persuasive activities towards the community. The results of this study indicate that Eye Health Outreach which is carried out in person or online is the right action for public eye health. However, the activities carried out were not optimal due to obstacles to communicators, namely a lack of human resources, poor scheduler management, and a lack of public interest in education about eye health. Keywords: Persuasive Communication, Public Relations, Health Socialization.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Komunikasi Persuasif, Hubungan Masyarakat, Sosialisasi Kesehatan
Subjects:	H Social Sciences > HM Sociology > HM1001-1281 Social psychology
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Naufal Ramadhan
Date Deposited:	31 Jan 2023 06:14
Last Modified:	31 Jan 2023 06:14
URI:	http://repository.unsri.ac.id/id/eprint/88588

Actions (login required)

View Item