DIGITAL BRANDING PT. BANK SYARIAH INDONESIA PADA AKUN INSTAGRAM @LIFEWITHBSI

VITRI, RANIA AZZAHRA and Thamrin, KM. Husni and Andarini, Rindang Senja (2022) DIGITAL BRANDING PT. BANK SYARIAH INDONESIA PADA AKUN INSTAGRAM @LIFEWITHBSI. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini berjudul “Digital Branding PT. Bank Syariah Indonesia Pada Akun Instagram @lifewithbsi”. Penelitian ini bertujuan untuk mengetahui aktivitas atau kegiatan digital branding yang dilakukan oleh PT. Bank Syariah Indonesia pada akun Instagram @lifewithbsi. Dalam penelitian ini, teori yang digunakan yaitu teori digital branding yang dikemukakan oleh Landa yang didalamnya terdapat empat dimensi aktivitas dalam Digital Branding. Dimensi tersebut meliputi: Pembeda, Promosi dan Daya Tarik, Pembangun Citra, dan Pengendali Pasar. Metode penelitian yang digunakan yaitu metode kualitatif dengan jenis data deskriptif yaitu suatu bentuk penelitian yang meliputi proses pengumpulan data dan penyusunan data. Proses pengumpulan data dilakukan dengan wawancara mendalam, observasi dan studi dokumentasi. Hasil penelitian menunjukkan bahwa ke-empat dimensi pada teori Digital Branding telah dilaksanakan dengan baik.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Digital Branding
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Siti Rania Azzahra Vitri
Date Deposited:	31 Jan 2023 04:36
Last Modified:	31 Jan 2023 04:36
URI:	http://repository.unsri.ac.id/id/eprint/88613

Available Versions of this Item

• DIGITAL BRANDING PT. BANK SYARIAH INDONESIA PADA AKUN INSTAGRAM @LIFEWITHBSI. (deposited 31 Jan 2023 04:36) [Currently Displayed]
  • DIGITAL BRANDING PT. BANK SYARIAH INDONESIA PADA AKUN INSTAGRAM @LIFEWITHBSI. (deposited 24 Mar 2023 06:03)

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